GCC
Other: Bahrain Air signs deal for in-flight magazine
Red House marketing, publishers of the monthly magazine in English, 'Bahrain This Month' have been awarded a 3-year contract to publish Bahrain Air's in-flight magazine.
"We are delighted to have been awarded this contract, in a competitive tender, from Bahrain Air," commented George F Middleton, chairman of Red House Marketing. "Too often in the past such contracts have been secured by non-Bahrain based publishers; this contract demonstrates a trust and confidence in local businesses and we commend Bahrain Air for putting their faith in local suppliers."
The first edition of the magazine will be available in August 2011, and will have an initial print run of 6,000 copies.
"We look forward to working with Red House Marketing as the airline starts to implement phase two of its business plan as a hybrid airline," said Naeem Mahamoor, marketing manager at Bahrain Air. "This incorporates upgrading the services offered by the airline to a fully-fledged premium value carrier, with both business and economy class configurations. These plans also include a rapid expansion into markets such as the Indian Sub-continent, the Levant and MENA region over the coming years, increasing our current route network from 20 to 40 destinations by 2016."
